Essential Studio is a software package that provides state-of-the-art component solutions for startups and enterprise applications. It includes more than 1,800 components and frameworks that make developers’ work easier.
The marketing dept. approached our team to create a video ad that would increase awareness of the brand and its offerings. The objective of the project was to create a 1 minute engaging video that showcases the company’s value proposition and the benefits of choosing their services over the competition.
Duration: 2 Months
Story Board, Illustration, Animation: Johnny Marshal
Voice Over: Carter Harris
Animation Duration: 1min 18sec
Video Type: Explainer animation
To begin the project, I researched about the usage of components and their features to understand what the product is about. Following that I held a meeting with Growth Hacking team to understand the requirements and key features to show in the video Ad.
Based on the insights I created a rough storyboard focusing on the target audiences, and to ensure that the video would resonate with brand style. The company wanted to highlight the benefits of choosing their services, features, and hassle-free developing experience.
The company has its established and recognizable brand colors. Also, as the company is in the software as a service sector, The blue shades look great with the complementary accent orange color. In addition, their range of secondary and extended color pallets boosted the visual dynamic of the video.
Syncfusion has a brand history of 20 years and they have set a standard minimal style it is widely recognized in the market, and its audience.
To convey the message that even a complex UI component like grids, charts, calendars, date pickers, and more can be comprehensible, tidy, and effortless, I designed a fluid engaging modern style of illustration based on the storyboard that I visualized to highlight the simplicity and function of the UI component suite.
The goal was to keep it simple and easily understandable for any set of audiences with consistency as the key factor
After a considerate amount of iterations and revisions, the initial designs were simplified and the flow of the video was rethought with few inputs from the project manager, The following frames are created.
Some of the design iterations and processes:
